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Improving Coffee Roasters’ Business

How can roasters in the specialty coffee business open up their entire bean inventory and expose enthusiasts to better tasting and higher quality coffees? In a word, XPress, it provides a tool that will allow roasters to upsell and increase their market share within their independent cafe accounts. Kent Rhodes, SmartCup CEO, talks about using the XPress lid.

Kent Rhodes Addresses the Specialty Coffee Retail Business

Kent Rhodes, CEO, SmartCup is demonstrating how operators can offer patrons handcrafted tea lattes of their choice utilizing premium whole leaf tea. The XPress lid presses the tea with a mesh press that allows more of the tea to be in direct contact while brewing, versus other methods.

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Terra Distributing was founded in 2009 with the premise of developing and marketing beverages that enhance health. These beverages would be different in approach than most already on the market, as the initial products would be hot beverages and they would be derived from organic, Fair Trade sources.